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Let’s Talk Paper

People rarely realize just how many paper choices there are and what each type is typically used for. I’ve attempted here to narrow it down so that you know what you’re talking about when requesting a quote. In order to sound like an expert, make sure you say “pound” and not “number sign” or “hashtag” when referencing paper weights.

24# text
Standard “copy paper”
32# text
A grade above 24# text, slightly thicker to avoid “bleed through” when printing double sided. Typically used for Powerpoint presentations or items with a lot of ink coverage.
80# text
Similar to 32# in thickness. Used for booklets withmultiple pages, standard trifold brochures sell sheets, etc.
100# text
Thicker than 80# text. Gives a sturdier, classier feel to your project.
80# cover
Thicker than 100# text and requires scoring to fold (create an indent in the paper before folding to avoid cracking). Used for sell sheets inserted into pocket folders, invitations/cards that fold, booklet covers, trifold brochures with “substance”
100# cover
Typically used for business cards, table tents, postcards and jobs requiring a stiff paper.
12 pt Kromekote
High gloss one side, uncoated on the other. Used for business cards where a shiny front is
desired, but the ability to write on the back is needed.
120# cover
Typically used for business cards and is the thickest weight that can be printed digitally.

Now that you understand the different weights, you have to choose a “finish”, explained below.

Uncoated
Typical copy paper, has no coating to create a sheen or gloss. Easy to write on.
Silk (also known as Satin)
A subtle sheen that is not “high gloss” nor “dull”. Easy to write on.
Gloss
Shiny surface. Not recommended for writing on, as it smudges easily.


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